Privacy policy
1) Introduction and contact details of the responsible party
1.1 We are pleased that you are visiting our website and thank you for your interest. The following provides information on how your personal data is handled when using our website. Personal data means any data with which you can be personally identified.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is INRO Elektrotechnik GmbH, Leiderer Straße 12, 63811 Stockstadt, Germany, Tel.: +49 6027 2085-200, Fax: +49 6027 2085-285, E-Mail: info@inro-et.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
1.3 The data controller has appointed a data protection officer, who can be reached as follows: „Andreas Krellmann AB Data Protect UG Frohsinnstraße 15 63739 Aschaffenburg; Tel.: +49 6021 30880 E-Mail: krellmann@ab-data-pro.de“
2) Data collection when visiting our website
2.1
When you merely use our website for informational purposes, meaning you do not register or otherwise transmit data to us, we only collect data that your browser sends to the server (so-called „server log files“). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymised form)
Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller). You can recognise an encrypted connection by the string „https://“ and the padlock icon in your browser bar.
3) Hosting & content delivery network
For the hosting of our website and the presentation of page content, we use a provider that provides its services itself or through selected subcontractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers.
We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the cookie settings overview of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be restricted.
5) Making contact
Personal data is collected when you contact us (e.g. via contact form or email). Which data is collected when a contact form is used can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your enquiry or for contacting you and the associated technical administration.
The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your enquiry. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
6) Use of customer data for direct advertising
6.1 Registration for our e-mail newsletter
If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. Once you have cancelled your subscription, your e-mail address will be deleted from our newsletter mailing list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
6.2 Brevo
Our email newsletters and other promotional email communications are sent via this provider: Brevo GmbH, Köpenicker Str. 126, 10179 Berlin, Germany
Based on our legitimate interest in effective and user-friendly email marketing, we will pass on the data you provided during registration to this provider in accordance with Article 6(1)(f) of the GDPR, so that they can carry out email dispatch on our behalf.
We reserve the right to carry out a statistical success evaluation of email campaigns using web beacons or tracking pixels in the emails sent, based exclusively on your explicit consent pursuant to Art. 6(1)(a) GDPR, which can measure open rates and specific interactions with the newsletter's content. Device information (e.g., time of access, IP address, browser type, and operating system) will also be collected and evaluated but not merged with other data.
You can withdraw your consent for mail tracking at any time with future effect.
We have concluded an order processing contract with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.
7) Web analysis services
7.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text files on your device and collect certain information. This information includes your IP address, which is however truncated by Google on the last digits to exclude direct personal identification.
The information will be transferred to Google servers and processed there. This may also involve transfers to Google LLC, based in the USA.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website and internet usage. The IP address transmitted by your browser within the scope of Google Analytics and truncated will not be merged with other data from Google. The data collected within the scope of using Google Analytics 4 will be stored for a period of two months and then deleted.
All of the processing described above, in particular the placement of cookies on the terminal device used, shall only take place if you have given us your express consent for this pursuant to Art. 6(1)(a) GDPR.
Google Analytics 4 will not be used during your visit to our site without your consent. You can withdraw your consent at any time with future effect. To exercise your right of withdrawal, please disable this service using the „Cookie Consent Tool“ provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and https://policies.google.com/technologies/partner-sites
Demographic characteristics
Google Analytics 4 uses the special „demographics“ feature and can create statistics that provide information about the age, gender, and interests of website visitors. This is done by analysing advertising and third-party information. This allows target groups for marketing activities to be identified. However, the data collected cannot be attributed to any specific person and is deleted after a storage period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have personalised advertising enabled and have linked your devices with your Google account, Google can analyse your user behaviour across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6(1)(a) GDPR. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate „Personalised advertising“ in your Google account settings. To do so, please follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de
User IDs
As an extension to Google Analytics 4, the „UserIDs“ function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analysed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
7.2 Google Tag Manager
This website uses „Google Tag Manager“, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as „Google“).
The Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analysis services, and for calibrating, controlling, and linking them to conditions via a unified user interface. The Google Tag Manager itself does not store or retrieve information on user end devices. Nor does the service perform its own data analyses. However, when a page is accessed, your IP address is transferred to Google via the Google Tag Manager and possibly stored there. Transmission to servers of Google LLC in the USA is also possible.
This processing will only take place if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can withdraw your consent at any time with future effect. To exercise your right of withdrawal, please disable this service in the „Cookie Consent Tool“ provided on the website.
We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/en/privacy/ and https://policies.google.com/privacy?hl=en&gl=en
7.2 Matomo
This website uses a web analysis service from the following provider: InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, ("Matomo")
The service collects and stores pseudonymised visitor data, including information about the end device used, such as the IP address and browser information. Pseudonymised user profiles can be created and evaluated from this data for the same purpose. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. Among other things, cookies make it possible to recognise the Internet browser.
The pseudonymised information generated by the cookie is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym.
If data is also transferred to the provider's server and the web analysis service is not installed locally on our server, we have concluded an order processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Matomo will not be used during your visit to our website.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.
Data is only transferred to the provider if the service is not hosted on our servers. In the case of self-hosting, data collected via the service is not transmitted to the provider.
If the service is not hosted on our own servers, we have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
In this case, data transfers to New Zealand are subject to an adequacy decision by the EU Commission, which certifies compliance with European data protection standards for international data transfers.
8) Retargeting/Remarketing and Conversion Tracking
8.1 LinkedIn Insight
This website uses retargeting technology from the following provider:
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
This allows us to target visitors to our websites with personalised, interest-based advertising who have already shown an interest in our shop and our products. The advertisements are displayed based on a cookie-based analysis of past and current user behaviour.
In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymised data about your interests, thereby tailoring advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. You will then be shown advertising that is highly likely to match your product and information interests.
All of the processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.
The data may also be transferred to: LinkedIn Corp., USA
We have concluded a contract for order processing with the provider, which guarantees the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
8.2 Google Ads Conversion Tracking
This website uses the „Google Ads“ online advertising programme and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). We use the Google Ads service to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine how successful individual advertising measures are in relation to the data from advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad displayed by Google. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used to personally identify you. If a user visits specific pages on this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of Google Ads customers. The information obtained through the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. As part of the use of Google Ads, personal data may also be transferred to servers of Google LLC. in the USA.
You can find details on the processing initiated by Google Ads conversion tracking and Google's handling of website data here: https://policies.google.com/technologies/partner-sites
All of the processing described above, particularly the setting of cookies to read information from the device used, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the „cookie consent tool“ provided on the website.
You can also permanently object to Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de
Please note that certain functions of this website may not be available or may be restricted if you have disabled the use of cookies.
Google's privacy policies can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
9) Page Functionality
9.1 Google Web Fonts
This site uses so-called web fonts from the following provider for the standardised display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider's servers. In the process, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider is only carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the „cookie consent tool“ provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
Further information on Google's privacy policies can be found here: https://business.safety.google/intl/de/privacy/
9.2 Online applications via a form
We advertise current vacancies on our website in a separate section, for which interested parties can apply using the appropriate form.
Applicants must provide all personal data necessary to make an informed judgement, including general information such as name, address and contact details, as well as evidence of performance and, where applicable, health-related information. Details of how to apply can be found in the job advertisement.
When the form is sent, the applicant data is transmitted to us in encrypted form in accordance with the state of the art, stored by us and analysed exclusively for the purpose of processing the application. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR (or § 26 para. 1 BDSG), in the sense of which the application procedure is considered to be the initiation of an employment contract.
Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data such as information on severely disabled status) are requested from applicants as part of the application process, the processing is carried out in accordance with Art. 9 para. 2 lit. b. GDPR so that we can exercise the rights arising from labour law and social security and social protection law and fulfil our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9 para. 1 lit. h GDPR if it is carried out for the purposes of preventive health care or occupational medicine, for the assessment of the applicant's fitness for work, for medical diagnostics, health or social care or treatment or for the management of health or social care systems and services.
If the applicant is not selected or if an applicant withdraws their application prematurely, their data submitted on the form and all electronic correspondence, including the application email, will be deleted after 6 months at the latest following a corresponding notification. This period is based on our legitimate interest in answering any follow-up questions about the application and, if necessary, to be able to fulfil our obligations to provide evidence under the regulations on equal treatment of applicants.
In the event of a successful application, the data provided will be processed on the basis of Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with § 26 para. 1 BDSG) for the purpose of implementing the employment relationship.
10) Tools and Miscellaneous
Cookie Consent Tool
This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they access the website in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user's end device if consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
11) Rights of the Data Subject
11.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) against the data controller regarding the processing of your personal data, with reference to the cited legal basis for the respective exercise requirements:
Right to information pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information in accordance with Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.
11.2 Right of objection
IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
12) Period of personal data retention
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if relevant - additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.
If there are legal retention periods for data that is processed within the framework of legal or similar obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for contract fulfilment or contract initiation and/or we no longer have a legitimate interest in further storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object in accordance with Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data is deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
