04. August 2020 in News

For a better tomorrow: The new brand identity of INRO

INRO is ready for the future with new brand identity

With its new brand identity, INRO Elektrotechnik proves its innovation capability again and illustrates its strategic alignment as a technology partner for the development, certification and serial production of future-proof control systems.

A new brand design is not just a new appearance, but always showcases the current as well as the future positioning. The new design of INRO Elektrotechnik is a clear sign of its future-oriented strategy and stands for pioneering spirit and technical excellence based on the corporate values we have embraced from day one.

”With our new identity we are deliberately taking a significant step forward to enter a new level. One of the reasons for our new brand design is to convey a modern and progressive image of our corporate values and well-established reliability to our customers and partners,“ says Michael Ries, CEO of INRO Elektrotechnik GmbH.

Our new website at www.inro-et.de showcases that the best by highlighting the key performances in the four divisions: Control Electronics, Power Electronics, Functional Safety, and Manufacturing Services. Some of our own products and solutions are listed with their characteristics for the first time.

The all-new INRO logo design with its multifaceted background stands for the dynamic of the company; the color spectrum – ranging from classical-technical blue to crisp lime green – symbolizes the dawn of a new era and the versatile nature of electrical engineering always against the backdrop of the dynamic wave that references continuous motion and progress as well as electromagnetic oscillations.

For a better tomorrow

“For a better tomorrow” is the new claim and the core message of the public image manifesting the commitment of INRO Elektrotechnik to continuous innovation combined with the responsibility for sustainable solutions. Thus, the claim is both incentive and aspiration for pioneering spirit, technical excellence, and sustainable entrepreneurial responsibility.

“We are looking forward to exhibiting INRO’s progress with our new brand and are well aware of the fact that our success is based on the continuity of our values and of our self-image,” says Barbara Ries, CEO INRO ETMS GmbH

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